After 21 Years, Harley-Davidson of Bloomington, Indiana Sells with Help from George Chaconas of Performance Brokerage Services

Harley-Davidson of Bloomington, Indiana

“I would like to thank Carol and Jeff Stevens for the opportunity to be of service and to help them retire and spend more time in Florida.” – George C. Chaconas

April 05, 2019

Performance Brokerage Services, North America’s highest volume new car and Harley-Davidson dealership brokerage firm is pleased to announce the sale of Harley-Davidson of Bloomington, Indiana from Carol and Jeff Stevens to Mark and Michael Forszt.

Owned since 1998, Carol and Jeff Stevens took the Harley-Davidson dealership that had been there since 1940 and made it their own. Serving the community for over 21, years they have been a great part of the Harley-Davidson Motor Company’s 116-year history.

In 1999, they moved the dealership to its current location at 522 West Gourley Pike just off the 45 Bypass where they warmly greeted everyone with a smile and a cup of coffee. They look forward to continuing their love of motorcycles and sharing the joy with their family.

New owners, Mark and Michael Forszt, already owners of multiple other dealerships in Indiana began with their first purchase in in 1996. Since then, they have grown to have the largest, multi-location Harley-Davidson dealership group in the state of Indiana, which includes Harley-Davidson of Kokomo, Harley-Davidson of Valparaiso, Harley-Davidson Shop of Michigan City, Hunter’s Moon Harley-Davidson and Indy West Harley-Davidson.

Harley-Davidson of Bloomington will remain at its location at 522 West Gourley Pike, Bloomington, Indiana for a couple of years, however Forszt plans to open new facility at a new location in the near future.

George C. Chaconas, the exclusive agent for this transaction and the head of the National Harley-Davidson and Powersports Division for Performance Brokerage Services commented, “I would like to thank Carol and Jeff Stevens for the opportunity to be of service and to help them retire and spend more time in Florida.”

About Performance Brokerage Services

Performance Brokerage Services, an auto dealership broker, specializes in professional intermediary services to buyers and sellers of automotive, commercial truck, Harley-Davidson and Powersports dealerships.

The company offers a different approach to the automotive, commercial truck, Harley-Davidson and Powersports industries by providing complimentary dealership assessments, no upfront fees, no reimbursement of costs and is paid a success fee only. Performance Brokerage Services gets paid only after the client gets paid.

With over 25 years of experience, the company utilizes an extensive network of industry related accountants, attorneys, hundreds of registered buyers and enjoys longstanding relationships with most of the auto manufacturers and the Harley-Davidson Motor Company. The intermediaries at Performance Brokerage Services have been involved in well over 600 transactions. Pledging loyal and unwavering representation, confidentiality is vigilantly protected during the selling process and after the transaction closes.

With corporate offices in Irvine, California, six regional offices in Utah, Florida, Texas, New Jersey, Alberta and Ontario, a dedicated Harley-Davidson and Powersports Division, and a dedicated Commercial Truck Division, Performance Brokerage Services provides its clients national exposure with local representation. For more information about the services offered by Performance Brokerage Services, visit

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Author: Prakash Poojary

Business Analyst

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