“We see the combination of Yesler’s creative, media, and martech and Emphatic’s proprietary methodology for strategic positioning as a highly differentiated, results-driven approach that global organizations can use to position themselves strategically and prove their value to customers.”
March 07, 2019
Yesler, one of the nation’s leading business-to-business marketing agencies, today announced its acquisition of Emphatic Thinking, a Seattle-based marketing strategy firm whose clients include Adobe, GoDaddy, and SAP. The acquisition brings together two well-respected agencies known for their distinctive approaches to designing go-to-market strategies and B2B marketing campaigns.
Founded in 2012, Yesler has earned a reputation as a leading B2B marketing agency through an exclusive focus on B2B and a suite of coordinated services and solutions that span B2B marketing activities. It has consistently been recognized as one of the top B2B agencies in the United States. The company develops global marketing initiatives, including demand generation, marketing operations, and customer advocacy for some of the world’s largest technology companies. Earlier this year, Yesler expanded operations internationally with the opening of offices in London and Singapore.
Emphatic was founded in 2014 and became known for applying a classical philosophical approach grounded in reasoning and persuasion to B2B positioning and messaging. Founder Eric Duerr felt that while the marketing and advertising focus on storytelling and brand imagery was necessary, it was not sufficient: Effective B2B go-to-market strategy also required a truly compelling and evidence-based argument, much like a trial attorney builds an argument to convince a jury. Emphatic’s unique Three Ds methodology serves as the foundation for its marketing strategy, product marketing, and determining the best path for market entry.
“Emphatic adapted classical rhetorical strategies for use in the boardroom,” says David Jones, Yesler’s Cofounder and President. “We see the combination of Yesler’s creative, media, and martech and Emphatic’s proprietary methodology for strategic positioning as a highly differentiated, results-driven approach that global organizations can use to position themselves strategically and prove their value to customers.”
Founded in 2012, Yesler is an independent marketing agency with global reach, deep expertise in B2B sales and marketing, and a specific focus on technology. The award-winning agency applies a unique understanding of the technology buying process to build demand, engage customers, and grow revenue for some of the world’s largest technology companies. Yesler supports its clientele of global brands and midmarket companies from offices in London, Philadelphia, Portland, Singapore, Toronto, and its headquarters in Seattle.
For more information, visit https://yesler.com or contact: hello(at)yesler(dot)com
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