Leading Digital Agency Instrument Expands to New York with Acquisition of This Also

March 13, 2019

“Expanding to New York is core to our five year vision and our 2019 strategic plan. By establishing a presence on the East Coast, we grow our ability to impact our clients and reach a diverse and rich talent pool,” said Justin Lewis, CEO at Instrument. “We have always been incredibly thoughtful about who we hire and the organizations we partner with. Instrument sees these parallel interests as critical to our ability to serve our clients in the most collaborative and impactful ways. We were thrilled to connect with a company like This Also that so closely aligns with our organizational values and multiplies our service offering depth and quality.”

Founded in 2013, This Also has a reputation for strategic and forward-thinking work. The fourteen-person agency has quietly built an impressive resume of client relationships with global brands, many of which are shared by Instrument. Eventually, working in similar circles brought the studio to the attention of Instrument’s leadership.

The two agencies began discussions for a strategic partnership last year. Instrument immediately saw common clients, capabilities and services as a strong rationale for This Also to operate as a new team within Instrument’s unique agency model. Later, when leadership from both companies met in person, they described the opportunity as a natural fit.

“We’re inspired by the way Instrument weaves their values directly into the fabric of their business. Our shared sense of responsibility to our clients and our mutual commitment to supporting our teams in their career growth are both at the heart of this partnership,” said Becky Morrow, incoming Executive Director at Instrument New York.

Instrument’s mission is to enrich human experience through the thoughtful application of design and technology. Through their ambitious mission and innovative organizational structure, Instrument creates exceptional results for some of the world’s most recognized brands, including Nike, Levi’s, Airbnb, Sonos and Dropbox, as well as disruptive companies in healthcare and financial services. As home to more than 200 designers, engineers, producers, strategists, and content creators, Instrument was placed, for three years running, on Working Not Working’s list of the “The Top 50 Companies Creatives Would Kill to Work For” for their outstanding work and values-driven culture.

Read more about the story on the Instrument website.

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Prakash Poojary
Business Analyst

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