The program will also expand its reach through innovative mass media and advocacy campaigns.
The initial phase of Hatching Hope Global initiative in India will focus on improving the nutrition and income of 1.7 million people.
Mar 25, 2019, 05.10 PM IST | Reuters
NEW DELHI: Food and agriculture conglomerate Cargill along with global non profit charity organization – Heifer International will be launching a program aimed to improve the nutrition and economic livelihoods of 100 million people around the world by 2030 through the production, promotion and consumption of poultry, said an official statement.
The initial phase of Hatching Hope Global initiative in India will focus on improving the nutrition and income of 1.7 million people through backyard poultry farming and increased consumption of poultry products in Mayurbhanj, Odisha.
The program will also expand its reach through innovative mass media and advocacy campaigns, highlighting the importance of poultry production and consumption for improved nutrition.
Farmers will be connected to markets and equipped with the goods and services that they need to be successful participants in the poultry value chain. Hatching Hope will support farmers to be part of the solution to bridging the global food and nutrition security gap and boosting the local economy.
Imre Havasi, managing director of Cargill’s animal nutrition business in India said, “In India, communities will benefit from this program which will address poverty and malnutrition through access to efficient animal agriculture and high-quality protein diet. With this project, Cargill is helping transform smallholder farmers into highly productive and successful entrepreneurs who can lift their families and communities out of poverty.”
“Through Hatching Hope, we’re investing in smart, resourceful women farmers, working with them to improve their products and access new markets,” said Avni Malhotra, country director of Heifer India. “We’re excited to launch Hatching Hope along with Cargill to support poultry farmers in India, bringing Heifer’s community-led development expertise to this important global initiative.”